A diagnostic for the foundation underneath your marketing function

I built the Revenue Signal Audit to tell a revenue leader exactly where the signal is breaking before it ever reaches the pipeline. It does not review your campaigns, creative, or channels. It reviews the trench layer underneath them, the four dimensions that decide whether good marketing work ever converts into booked, attributed, and accountable revenue.

Those four dimensions are Source of Truth, Lead-to-Revenue Plumbing, Signal-to-Action Velocity, and Sales-Marketing Accountability. Each is scored on a one-to-five scale, and the lowest score becomes the focus of a written diagnostic memo with a 30, 60, and 90-day plan. The point is not to grade your team. The point is to name the one place where fixing the architecture will unlock everything downstream.

I built it for VPs of Marketing, revenue leaders, and operators who suspect the problem is not effort but infrastructure: leads that never get attributed, signals that never get acted on, and reporting that no one fully trusts. If a new campaign has stopped moving your pipeline, the audit tells you whether the issue is the campaign or the plumbing underneath it.

I have spent 17 years in this trench layer, working in CRM data since 2006 across Microsoft CRM, Salesforce, Marketo, and HubSpot. I have built the marketing function from scratch four times and led international expansion through a $140M acquisition. At Tagger Media, I rebuilt attribution ahead of the Sprout Social deal, correcting Salesforce-credited revenue from $210K to $5.4M in verified closed-won and taking the company to second in category share of voice. At Tillster, I delivered $70M in closed-won on roughly $1.67M in budget, about 42:1, against Toast and Olo. And at Acxiom I ran a multichannel Travel campaign that returned 105:1 and $29M in closed-won. The audit is a tool, not a sales funnel. There is nothing to buy.